An important element in obtaining success in your Internet Marketing Campaign is to generate traffic to your site but once you have the traffic you want to keep them there. Holding the user’s interest is very important.

Your website can have many points of interest such as content, blogs, products and services but if you market them the wrong way on your site then you won’t get repeat users. That is one thing you want, repeat users and then by word of mouth, blogs or email, they can spread the word to their friends about how great your site is and then you will get even more natural traffic.

Once you have developed a site over the course of time you will want to update and maybe even change some things and that is ok if you remember one point. Stay on point, keep the focus on your site and remember the goal of the site. If you remember those things when you do update, then you won’t stray off the focus of the site and it will keep your traffic flowing. Here are five important tips to help you keep your site fresh and interesting.

Tip # 1: Do not use splash pages. A splash page is the page you see on some sites that have a welcome sign or a click here to enter button. These are not necessary; they are just an extra page to get through to get to your actual site. They are not a favorite among site users.

Tip # 2: Do not use excessive banner advertisements. Banner ads are great to use if you place them in the right location on your site. There are some sites out there that have banner ads on every page. That is not necessary, they tend to become annoying and they take up too much space on a site.

Tip # 3: Have a simple and clear navigation. This is very key to a site. You don’t want a user leaving the site because they could not find what they needed. You want to make the site so navigable that even a child of 10 can use it. People don’t want to spend all day on a site just trying to figure out how to get to the next page.

Tip # 4: Have a clear indication of where the user is. Keep the user aware at all times where they are on a site. Make sure you have page headers and URL’s that keep the user aware of what section they are in, in case they need to go back they will know where the information was the needed.

Tip # 5: Avoid using audio on your site. Not all audio on a site is bad especially if you have a video site but unless the audio is pertinent to the site then it is ok but make sure the quality of the audio is good. If you are going to have audio make it count.

Popularity: 7% [?]