It’s a well known fact that if your website doesn’t show up on the first three pages of a search query you won’t be getting any traffic or business from that search. Such a site is said to have low search engine visibility.

80% of the traffic goes to those on the first half of the natural search results on the first page.

A recent eye-track study done on Google clearly shows that searchers spend more time looking at natural results than paid ones. Only 38% click on paid or sponsored results and searchers only look at the first one or two.

With billions of pages now in the search engines, is there any hope that your website could be on the first page for your best search terms? If you’ve given up on this possibility–and you’re spending a small fortune on pay per click ads–there is some good news. With a good Internet marketing strategy and excellent optimization of your site, it is possible to improve search engine visibility and even to get on page one for your best keywords.

Why is a page one result so important? A recent study by OneUp Web revealed quantifiable data on the value of a page-one search result in the natural or organic search listings.

In the first month a site appears on Google’s first SERP (Search Engine Results Page), its conversion rates rise 142 percent, according to the study. The second month, conversion rates are nearly double (194 percent), compared to the month prior to entering the top SERP.

In terms of unique visitors, the average site appearing in Google’s top natural SERP could expect a 337 percent increase in traffic in its first month and a 627 percent increase in the second month.

When a company first gets listed on Google’s first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly because it draws a more qualified customer that converts more frequently. For sites that make their initial appearance on Google’s second and third SERP, the study found the number of unique visitors to the site increased 517 percent in the first month and 942 percent the next (compared to the month before the site first appeared on either the second or third page.)

Power PR, a marketing publicity firm in Torrance, California, recently adopted the Expansion Plus Internet marketing strategy and web review and implemented all its redesign and optimization recommendations.

“We had done a web redesign a year ago that cost us $20,000 and produced absolutely no results,” says John Elliott, founder of Power PR. “It was not an easy process either–we wrangled with the developers for six months and this embroiled our executives in time consuming meetings.

“The process with Expansion Plus was easy and fast. They are true search engine optimization and content professionals–what I would call gurus in the area.

“The week the site went live we broke into the top 1000 for our best keyword-marketing publicity–for the first time. Two weeks later we were at #21. Now we are at #3. And we are getting qualified leads off our website for the first time. We’re all very excited.”

If you’d like to improve your website’s search engine visibility and experience similar results, contact Expansion Plus.

About the Author
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.

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