Now you have a website and perhaps you even have a hit counter at the bottom of the homepage to tell you how many visitors you get. Wouldn’t you like to know more about your visitors than just how many there are? What you need is Web Analytics.

Web Analytics is a useful and easy to use tool that can help you to understand important information about your site’s visitors. It provides a way for you to study the people who visit your site, how many and what pages they visit, how long they remain on your site, and why they leave.

If you plan to sell products on your website, web analytics will let you know which product pages are getting the most views. If you have plans to market your website through search engines there’s nothing that will help you more than Web Analytics. You will be able to know what keywords are working best to bring you traffic and how many visits you are receiving from your ad campaigns. With this information you will be able to create web content that focuses on the most productive keywords and campaigns which will bring even more traffic to your site.

There are many advantages to using Web Analytics

Traffic Count

Web Analytics does much more than just count your visitors. It will tell you how many of your visitors are new and how many are returning. It will also tell you how many pages and which pages were viewed.

Record IP Address

An IP address is a numerical address which will show where your traffic is coming from. You will be able to know their geographical location and the time of day they visited.

Entry and Exit Pages

The entry page is the first page viewed by your visitor. It is where they first entered your website. It could be that was the page they found in the search engine or perhaps they had bookmarked that page on an earlier visit. Exit pages, of course, are the page the visitor was on when they closed the browser or went to a different bookmark.

Total Time

Web Analytics keeps track of the time each visitor stays on your site. It will also tell you what path they took as they browsed through your site. This can help you to understand how well designed your site is so that you will be able to make changes to get your visitors to stay longer.

Tracing

Web Analytics traces your visitors showing you how they arrived at your site. You will be able to see what other websites that have linked to you are providing traffic.

Web Analytics will also show you what keyword searches resulted in you receiving traffic. This is useful information that can help you to optimize your pages contents.

Web Analytics will help you to provide a better website experience for your visitors, while at the same time making it more worthwhile and profitable for you.

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